NHS Lanarkshire launch regional breastfeeding campaign

Written by Scott Campbell.
Published at 20:35 GMT on Friday, 14th September2012.


A LANARKSHIRE bus poster campaign to promote breastfeeding has gotten underway, with a Lanarkshire tot being the public face of breastfeeding in the county.

Rose Kelly, 14 months, is the daughter Kirsty Kelly and will feature on a poster to be displayed on Lanarkshire buses to raise awareness of the benefits of breastfeeding.

The campaign has been put together by the Lanarkshire Breastfeeding Initiative (LBI) in partnership with NHS Lanarkshire and the posters will feature inside buses as well as on bus rears.

Most bus routes in Lanarkshire will be targeted, particularly in those areas where breastfeeding rates are low.

The campaign will also target buses which stop at Wishaw General Hospital where the maternity unit is based.

Shona Brownlie, Community Mothers programme manager, said: “The benefits of breastfeeding to mums and babies are well documented and we want to get this message out to not only Lanarkshire mums but also dads and indeed entire family units.

“Babies who are breastfed are less likely to suffer from a number of infections such as gastro-intestinal, chest and ear infections, asthma, eczema, diabetes in childhood and obesity.

“Breastmilk also has a special value to pre-term babies.

“Mothers also benefit from breastfeeding as they have a lower risk of ovarian cancer, breast cancer and hip fracture in later life.

Shona added: “I’m delighted that Kirsty has agreed to help us spread this message and allow her beautiful daughter to feature in the poster.”

Kirsty from East Mains in East Kilbride is a member of the LBI. She is also a Community Mother volunteer and worked previously as a breastfeeding support worker in the maternity unit and the community.

She said: “I have four children and once I became aware of the benefits of breastfeeding, I just wanted to do my bit to make other families aware of them as well.

“I think the bus poster is a great idea and hopefully it will help all families to at least find out more about breastfeeding if they aren’t breastfeeding already.”

To find out more on breastfeeding email the LBI at